At Primrose Apothecary, we provide personalized flower essence consultations and formulations that meld medicinal expertise with folk mysticism to promote holistic well-being. As a dedicated flower essence practitioner, I collaborate with clients to craft custom blends tailored to their unique needs, empowering them to embrace their healing journey while honoring the transformative power of nature.

Through the use of botanical wisdom and intuitive guidance, our readings + rituals provide a deeply personalized and holistic healing experience. With my hand-illustrated botanical oracle systems, these readings aim to uncover and address mental, emotional, physical, and spiritual imbalances. They often involve the creation of a tailored Flower Essence Elixir to promote overall well-being, instill mindfulness, and foster a stronger connection with nature, thereby supporting inner transformation and harmony.

Felicia Howe is a visual artist, author, and gardener, renowned for her holistic approach to beauty and wellness. With over 27 years of experience as a Los Angeles-based celebrity stylist and award-winning salon owner, she has pioneered a revolutionary line of organic products. Her personal sensitivities to traditional toxic formulations led her to the forefront of the organic beauty movement, where she established one of California's first certified green salons.

Rooted in a back-to-the-land upbringing in Oregon's coastal forests, Felicia developed a deep respect for the power of plants. As the proprietor of Primrose Apothecary Flower Essence, she offers a holistic healing approach from the inside out. Her expertise spans various modalities, including aromatherapy and herbalism, all grounded in rigorous study, practice, and certifications. This artful blend provides a transformative experience for the mind, body, and soul.