Work With Felicia

Nurture self-confidence, inspire authenticity, and strengthen your connection to the wisdom and healing power of nature.

professional botanical wellness practitioner, formulator, educator

My passion is helping others uncover and embody their natural essence through holistic aesthetics, creating space for both outer transformation and inner empowerment. When you feel good about your self-image, you naturally radiate positive energy. When we feel aligned with ourselves, our beauty becomes effortless, our presence more magnetic, and our confidence shines positive energy into the world.

Whether we are sharing a beauty ritual together or exploring deeper layers through flower essences, nature-based therapies, and emotional support, my mission remains the same: to nurture self-confidence, inspire authenticity, and strengthen your connection to the wisdom and healing power of nature.


For Individuals

I. Private
Consultations

Personalized botanical wellness sessions designed to support emotional clarity, stress management, creativity, and personal transformation through flower essence formulation, botanical guidance, and mindfulness-based practices.

Offerings Include:

  • Flower Essence Consultations

  • Custom Botanical Formulations

  • Botanical Oracle Sessions

  • Ritual & Mindfulness Guidance

  • Home & Garden 

Available in person or remotely.


For Brands, Retreats & Private Groups

II. Events &
Experiences

Immersive botanical wellness experiences for private gatherings, retreats, luxury events, and community spaces. Felicia creates thoughtfully curated experiences that blend flower essences, botanical storytelling, sensory ritual, and emotional wellness into memorable and meaningful activations.

Available For

  • Wellness Events

  • Retreats

  • Brand Activations

  • Private Gatherings

  • Luxury Hospitality Experiences

  • Pop-Ups & Community Events


For Beauty & Wellness Brands

III. Consulting &
Collaborations

Strategic consulting for beauty, wellness, botanical, and lifestyle brands seeking expertise in clean beauty, botanical formulations, sensory experience design, and holistic wellness integration.

Areas of Expertise

  • Clean Beauty Innovation

  • Botanical Product Development

  • Flower Essence Education

  • Wellness Concept Development

  • Experiential Design

  • Brand Storytelling

  • Speaking & Educational Workshops

Official partner of NATULIQUE ® Certified Organic Beauty


Clean Beauty & Wellness

IV. Holistic
Hair Services

Specializing in precision dry cutting and customized color, Felicia Howe offers an intuitive, tailored approach to hair design for all textures and lengths—from sculpted pixie cuts to soft layers, natural curls, and dimensional blonding.

With decades of experience in editorial styling, clean beauty, and holistic hair care, each service is designed to enhance the client’s natural features while supporting the long-term health and integrity of the hair. Felicia’s approach combines technical expertise with an artistic eye, creating effortless, wearable styles that feel both refined and deeply personalized.

All color services are performed using high-performance organic and low-toxic formulas selected for their exceptional results and commitment to wellness. Specializing in luminous blondes and dimensional color, Felicia prioritizes gentle techniques that preserve softness, shine, and scalp health without compromising vibrancy or coverage.


As featured in & Notable Clients

Reviews & Testimonials

Our Blog

The Primrose Journal
Botanical Almanac