Flower Elixirs
& Holistic Healing
Welcome to Primrose Apothecary, where nature and wellness unite to create a vibrant sanctuary for healing and transformation. Our handcrafted botanical remedies, sacred ritual tools, and nature-based therapies are designed to help you nurture your physical, emotional, and spiritual well-being.
Our holistic offerings are carefully crafted to cultivate courage, dissolve self-limitations, and foster a deep sense of self-love through the wisdom of plants, earth-centered practices, and therapeutic rituals. Each offering is created with intention, inviting you to weave meaningful connections with the natural world into your daily life.
Apothecary Shoppe View All
Flower Essences
Oracle Tools
Apothecary Shoppe
Flower Essences
Botanical Remedies & Oracle Tools
Explore the Primrose shelves and uncover a world of handcrafted flower essences, carefully grown and blended to nurture your individual healing journey. Alongside our natural remedies, you’ll find a thoughtfully curated selection of books, oracle cards, and tarot decks—each designed to inspire insight, guidance, and deeper connection to your personal wellbeing.
Apothecary Services
Offerings & Ritual Tools
Consultations, Readings, Rituals & Beauty Treatments
Reconnect with nature’s wisdom through handcrafted flower essences and ritual tools that nurture healing, clarity, and empowerment. My sessions invite mindful self-discovery with remedies and practices tailored to you. For practitioners, I offer curated tools and custom blends to support aligned work—available in person in my garden sanctuary or remotely from anywhere.
About The Apothecary
Handcrafted and formulated flower essences
Our apothecary is dedicated to crafting flower essences that honor both nature and spirit. Grown in our secluded sanctuary, every botanical is nurtured with care, harvested at its peak, and hand-formulated to capture its purest essence. By working gently yet intentionally, we preserve the natural vitality of each plant, creating powerful remedies that support emotional balance and energetic well-being.
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Fire
Passion & Creative Blocks
Water
Grief, Depression & Love
Air
Mental Clarity, Stress & Anxiety
Earth
Grounding & Feeling Safe
Flower essences by Earth, Air, Fire, and Water are natural remedies crafted to harmonize emotional and energetic well-being through the elemental forces of nature. Each essence channels the grounding of earth, the clarity of air, the vitality of fire, and the flow of water to restore balance and inner harmony.
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The Primrose Bulletin
Upcoming Events, Shoppe Highlights, & New Blog Posts
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Featured Product
Daily Affirmation and Floral Meditation
Sibyl of the Flora presents a daily oracle collection of 47 botanical paintings carefully crafted to serve as daily affirmations. These cards are meticulously made using plant-based inks personally prepared and gathered. Each daily affirmation card carries the distinct essence of the plant. It represents infusing it with a harmonious energy, which enhances the overall experience, highlighting the magical bond we share with botanicals and the healing benefits of embracing this connection.
The book introduces the practice of drawing a single card each day for daily affirmation and meditation. These botanical affirmations are designed to boost self-confidence and self-love, serving as a key tool to harness neuroplasticity—the brain's ability to reorganize itself by forming new neural connections. Through these positive affirmations, readers can reshape their mindset, cultivating resilience, assertiveness, and a greater willingness to face life's challenges. This daily ritual not only deepens your connection to the natural world but also supports personal growth and emotional well-being.
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Upcoming Events
New Moon in Aquarius + Lunar New Year ceremony with flower essences, meditation, and sound bath to set intentions and welcome new beginnings
Join us beneath the quiet darkness of the New Moon in Aquarius for a deeply intentional ceremony of renewal, reflection, and inner listening. This gathering also marks the threshold of the Lunar New Year, a powerful moment of transition as we release the wisdom of the Year of the Wood Snake and step forward into the expansive, forward-moving energy of the Year of the Horse.
This sacred pause invites you to slow down, soften, and attune to both the lunar cycle and the rhythms of seasonal change. Aquarius offers visionary clarity and liberation from outdated patterns, while the Lunar New Year encourages conscious renewal, courage, and momentum, making this an especially potent time for intention setting and inner alignment.
We will begin with a guided New Moon meditation supported by flower essences thoughtfully selected to resonate with this moment of transformation.These gentle plant allies may be ingested or applied topically and work on an energetic level to calm the nervous system, clear emotional residue, and create spaciousness for clarity and intention. As the essences settle in, you’ll be guided inward to reflect on what is ready to be released from the past year and what you wish to consciously carry forward. Soft tones of 432hz singing crystal bowls will accompany this journey, inviting the body and mind into ease and receptivity.
Through breath, stillness, and visualization, we will plant seeds for the cycle ahead, anchoring intentions into the fertile, unseen field of the New Moon. This is a time to honor the shedding and insight of the Wood Snake while welcoming the vitality, freedom, and heart-led movement of the Horse.
Following the ceremony, you’ll be immersed in a full sound bath experience, enveloped in the resonant waves of the Chinese Chau gong, singing crystal bowls, crystal harp, swinging meditation chime, crystal pyramid, and various chimes. Layers of sound and vibration gently guide you into deeper states of rest and integration, allowing intentions to settle into the body and nervous system. The sound becomes both container and catalyst—supporting release, restoration, and alignment as awareness transforms into embodied presence.
Come as you are. Leave grounded, clear, and gently aligned with the rhythm of the moon and the momentum of the new lunar year ahead. Please bring items with you that will aid in your comfort: pillow, padded mat, blanket, journal for meditation prompts, water, etc.
Please know that the studio is on the second floor WITHOUT elevator access.
This is a new monthly event! Look for information on our upcoming events soon - March 20th, April 17th!
The Lunar Sound Garden is:
Primrose Apothecary: Felicia Howe ( Reese) is a botanical healer, clean beauty pioneer, and author whose work centers on plant-based healing and self-connection. She is a trained flower essence practitioner, published author, and the founder of Primrose Apothecary, a floral healing practice focused on building confidence, purpose, and self-love through flower essence elixirs. Her approach blends traditional plant medicine with vibrational healing to support overall well-being.
Kismet Travel: Nicole Oakland is a traveler, connector, and founder of Kismet Travel Company. Drawing from years of global travel and intuitive practice, she creates experiences rooted in reflection, connection, and community—both locally and through her curated international retreats for women. With a long-standing background in intuitive bodywork, plant medicine, and holistic wellness, she is excited to bring that same spirit of curiosity and connection into these monthly New Moon ceremonies.
Hearthsounds Sound Healing: Gabrielle Urbani is a sound healing practitioner and multi-instrumentalist whose personal journey has been transformed through sound-based healing, plant medicine, and holistic approaches that support emotional and physical wellbeing. My work is informed by the study of music theory, brainwave states, and the effects of sound and vibration on the physical and spiritual body, blending intuitive practice with intentional, research-informed foundations. I feel deeply grateful to share sound as a grounding and restorative practice, creating spaces where regulation, reflection, and inner alignment can naturally unfold.
Reviews & Testimonials
“In reality, Felicia's space clearing was a momentous experience.
I'm writing this as a lifelong skeptic - I definitely consider myself to be open-minded, but I've never experienced a space clearing before. We have literally seen our home transform dramatically in the few weeks since the clearing. It's been brighter and cleaner and much more focused and positive energy-wise. But more so than even our home, WE walked away from the experience cleaner, calmer, and happier.”
— Ira
“I cannot say enough good things about Felicia's energy work.
Felicia was great. She lifted a lot of the darkness out of our house. We both have seen more clarity in our careers and in our personal relationships. Our home feels warmer, and personally, the energy in our apartment feels much more balanced. I would highly recommend Felicia to anyone. She's wonderful, professional, and very thoughtful.”
— Elizabeth
“Felicia made me so successful I have been so busy!!
I would like to testify that Miss Felicia Howe is totally awesome, and I truly believe her blessing of my new office space has contributed to the fact that I had to move out in 4 months! It doesn't matter what you believe in because the way she goes about the cleansing and blessing of space is very calming, respectful, and peaceful. I truly believe that your prayers and blessings helped towards my success.”
— Joanna
“Felicia is a talented herbalist who really cares about making a difference with her work.
In January 2016, I developed an itchy rash. I tried everything to get rid of it: avoiding all soaps & lotions I was previously using, hydrocortisone cream, anti-fungal creams & ointments. After a couple of weeks of using Felicia’s cream on the rash, I saw a marked improvement, and after a couple of months, the rash was completely gone. I definitely recommend trying her products or having her make a custom blend for you!”
— Mary Jo Kaczka, Tour Manager
“I LOVE Primrose Organics essential oil blends.
My long-time favorite has been The Soothing Blend. I use it on my skin and scalp with fantastic results - it smells incredible as well. I also gave some to my father, who had psoriasis. His skin cleared up within a couple of days of using this blend. It worked amazingly on him. I have tried many other oil blends, always with great results. I keep them in my car and in my purse so they are always available.”
— Jamie Bechtold, owner of The Soundbath Center Los Angeles
“She really cares about her clients and up-leveling self-care.”
“I have been going to Felicia for custom herbal remedies, flower essence readings, and hair care for close to four years now, and I am so glad to have found her! She really cares about her clients and up-leveling self-care. Her flower essences and moon kits have been a part of my rituals, and I find they really enhance my life and the way I relate to nature.”
— B Elizabeth Bell, Novelist
“I cannot wait to experience another facial with Felicia.
As soon as you enter Felicia’s space, you experience your sense of time disappearing and your senses awakened to the nurturing essence of flowers. From a flower tarot reading to the most luscious sensorial facial with custom-blended flower essence and tea to create a beautiful ritual at home, I walked away feeling beautifully elevated and grounded .Highly recommend her!”
— Anna Vasquez, Fine Jeweler
“Felicia is one of the most gifted, knowledgeable, and intuitive practitioners I have ever met.
I have seen her for flower essence readings and formulas, and she is so supportive, compassionate, and well-versed in what she does. I am always so impressed with the depth of her herbalism knowledge, her love of plants, and her affinity for helping. She is thoughtful, gentle, smart, and kind. I highly recommend Felicia and her incredible Flower Essence practice. I truly cannot say enough about it.”
— Rebecca Bierdmen, Massage Therapist
“I love Primrose Apothecary's flower essences.
They are effective, and you can tell a lot of heart and magic goes into these little bottles. These are available by mail, but as a Portlander, I was also able to connect easily for in person exchange. Just send a message.”
— Lily Michaud, Small Business Owner
“Felicia’s line of flower essences is magical.
She not only makes them by hand, using traditional methods, but they are organic and matched to your energy. I use a few drops in my tea ritual every day to support the intentions I’m moving toward in my life.”
— Mary Harju, Yoga Teacher
“I have used Felicia’s flower essences for almost two years now.
They are part of my daily meditation and self-care ritual. I’ve been lucky enough to see her regularly for my custom flower essence blends. I highly recommend it!”
— Julianna Valerio, Counselor
“Do yourself a favor and book an appointment with Felicia at Primrose Apothecary!
My facial exceeded my expectations; the ambiance, professionalism, and magic of her studio transported me into absolute relaxation. Felicia has also created specialized teas and tinctures to target my headaches. Thank you!”
— Kari Pero, Healthcare
“I left feeling totally renewed, my skin and spirits!”
“Felicia gave me a lovely custom facial today with essences of violet, inspired by a reading she did for me from her flower essence deck. I left feeling totally renewed, my skin and spirits! The space is gorgeous, and her services are unique, highly recommend her.”
— Julie Ruckmen, Stylist
“I just loved how beautiful the reading was.”
“I've always been drawn to herbs, and I'd love to explore flower essences/herbs more down the line. But I just loved how beautiful the reading was, and then having the essence as a reminder / further support was incredible to experience. Thank you, thank you for your work. I'll definitely be wanting to work with essences from now on- I'll reach out in a couple of weeks for another reading/blend!”
— Bree, Yoga Teacher
“Her readings, insights, and remedies have been transformative in this life‘s journey.”
“I’ve been working with Felicia Howe for the last four years. Her readings, insights, and remedies have been transformative in this life‘s journey. Always spot on, her intuition is powerful, compassionate, and exacting in just the right ways to support the alchemical process. Thank you for helping me turn life‘s lead into gold.”
— Laura Lopez, RH Corporate
“I just wanted to let you know how much your oils have helped me.
They give me a boost of confidence every time I wear them. The “Higher Self” blend is my favorite right now. It’s so important to me that I know a true apothecary has handled these medicinal blends. I get compliments on the blends every time I wear them, not to mention that I feel they are actually working toward what they say they are for! Healing with smells. Thank you for offering high-quality oils I can trust.”
— Seana Carrol
