Flower Essences
beauty & wellness
Welcome to Primrose Apothecary — a modern botanical sanctuary rooted in plant-based wellness, clean beauty, and intentional living.
Our handcrafted formulations are designed to support emotional balance, daily ritual, and a deeper connection to the natural world through thoughtfully sourced botanicals and holistic practices. Founded by clean beauty pioneer and botanical formulator Felicia Howe, Primrose Apothecary offers flower essences, botanical blends, educational tools, and immersive experiences that bridge traditional plant wisdom with contemporary wellness. Each offering is created with integrity, sustainability, and sensory experience in mind — inviting nature into your everyday practice.
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Flower Essences
Oracle Tools
About The Apothecary
Handcrafted Flower Essences Formulations
Primrose Apothecary is devoted to the art of botanical formulation, creating handcrafted flower essences that honor the intelligence, vitality, and subtle energetic qualities of plants. Grown within our private garden sanctuary, each botanical is carefully cultivated, harvested at peak vitality, and small-batch formulated with intention and respect for the natural world. Using gentle, traditional methods designed to preserve each plant's integrity, our flower essences are crafted to support emotional balance, mindfulness, resilience, and overall well-being through a deeper connection to nature. Explore the shelves of Primrose Apothecary and discover a thoughtfully curated collection of handcrafted flower essences, botanical remedies, and wellness tools designed to support intentional living and everyday ritual. Alongside our botanical formulations, you’ll find books, oracle decks, affirmation tools, and artistic offerings created to inspire reflection, clarity, creativity, and a deeper relationship with the natural world.
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Earth, Air, Fire, Water
Flower Essences organized by Earth, Air, Fire, and Water offer a refined approach to emotional and energetic wellness through the lens of elemental botanical healing. Inspired by the foundational forces of nature, each collection is thoughtfully formulated to support specific aspects of well-being and personal balance.
The Earth collection encourages grounding, stability, and resilience; Air supports clarity, perspective, and mental focus; Fire promotes vitality, motivation, and transformation; while Water nurtures emotional balance, intuition, and inner connection. Carefully handcrafted in small batches, these botanical formulations are designed as supportive daily wellness rituals—inviting a deeper connection to nature, self-awareness, and emotional harmony.
Reviews & Testimonials
“In reality, Felicia's space clearing was a momentous experience.
I'm writing this as a lifelong skeptic - I definitely consider myself to be open-minded, but I've never experienced a space clearing before. We have literally seen our home transform dramatically in the few weeks since the clearing. It's been brighter and cleaner and much more focused and positive energy-wise. But more so than even our home, WE walked away from the experience cleaner, calmer, and happier.”
— Ira
“I cannot say enough good things about Felicia's energy work.
Felicia was great. She lifted a lot of the darkness out of our house. We both have seen more clarity in our careers and in our personal relationships. Our home feels warmer, and personally, the energy in our apartment feels much more balanced. I would highly recommend Felicia to anyone. She's wonderful, professional, and very thoughtful.”
— Elizabeth
“Felicia made me so successful I have been so busy!!
I would like to testify that Miss Felicia Howe is totally awesome, and I truly believe her blessing of my new office space has contributed to the fact that I had to move out in 4 months! It doesn't matter what you believe in because the way she goes about the cleansing and blessing of space is very calming, respectful, and peaceful. I truly believe that your prayers and blessings helped towards my success.”
— Joanna
“Felicia is a talented herbalist who really cares about making a difference with her work.
In January 2016, I developed an itchy rash. I tried everything to get rid of it: avoiding all soaps & lotions I was previously using, hydrocortisone cream, anti-fungal creams & ointments. After a couple of weeks of using Felicia’s cream on the rash, I saw a marked improvement, and after a couple of months, the rash was completely gone. I definitely recommend trying her products or having her make a custom blend for you!”
— Mary Jo Kaczka, Tour Manager
“I LOVE Primrose Organics essential oil blends.
My long-time favorite has been The Soothing Blend. I use it on my skin and scalp with fantastic results - it smells incredible as well. I also gave some to my father, who had psoriasis. His skin cleared up within a couple of days of using this blend. It worked amazingly on him. I have tried many other oil blends, always with great results. I keep them in my car and in my purse so they are always available.”
— Jamie Bechtold, owner of The Soundbath Center Los Angeles
“She really cares about her clients and up-leveling self-care.”
“I have been going to Felicia for custom herbal remedies, flower essence readings, and hair care for close to four years now, and I am so glad to have found her! She really cares about her clients and up-leveling self-care. Her flower essences and moon kits have been a part of my rituals, and I find they really enhance my life and the way I relate to nature.”
— B Elizabeth Bell, Novelist
“I cannot wait to experience another facial with Felicia.
As soon as you enter Felicia’s space, you experience your sense of time disappearing and your senses awakened to the nurturing essence of flowers. From a flower tarot reading to the most luscious sensorial facial with custom-blended flower essence and tea to create a beautiful ritual at home, I walked away feeling beautifully elevated and grounded .Highly recommend her!”
— Anna Vasquez, Fine Jeweler
“Felicia is one of the most gifted, knowledgeable, and intuitive practitioners I have ever met.
I have seen her for flower essence readings and formulas, and she is so supportive, compassionate, and well-versed in what she does. I am always so impressed with the depth of her herbalism knowledge, her love of plants, and her affinity for helping. She is thoughtful, gentle, smart, and kind. I highly recommend Felicia and her incredible Flower Essence practice. I truly cannot say enough about it.”
— Rebecca Bierdmen, Massage Therapist
“I love Primrose Apothecary's flower essences.
They are effective, and you can tell a lot of heart and magic goes into these little bottles. These are available by mail, but as a Portlander, I was also able to connect easily for in person exchange. Just send a message.”
— Lily Michaud, Small Business Owner
“Felicia’s line of flower essences is magical.
She not only makes them by hand, using traditional methods, but they are organic and matched to your energy. I use a few drops in my tea ritual every day to support the intentions I’m moving toward in my life.”
— Mary Harju, Yoga Teacher
“I have used Felicia’s flower essences for almost two years now.
They are part of my daily meditation and self-care ritual. I’ve been lucky enough to see her regularly for my custom flower essence blends. I highly recommend it!”
— Julianna Valerio, Counselor
“Do yourself a favor and book an appointment with Felicia at Primrose Apothecary!
My facial exceeded my expectations; the ambiance, professionalism, and magic of her studio transported me into absolute relaxation. Felicia has also created specialized teas and tinctures to target my headaches. Thank you!”
— Kari Pero, Healthcare
“I left feeling totally renewed, my skin and spirits!”
“Felicia gave me a lovely custom facial today with essences of violet, inspired by a reading she did for me from her flower essence deck. I left feeling totally renewed, my skin and spirits! The space is gorgeous, and her services are unique, highly recommend her.”
— Julie Ruckmen, Stylist
“I just loved how beautiful the reading was.”
“I've always been drawn to herbs, and I'd love to explore flower essences/herbs more down the line. But I just loved how beautiful the reading was, and then having the essence as a reminder / further support was incredible to experience. Thank you, thank you for your work. I'll definitely be wanting to work with essences from now on- I'll reach out in a couple of weeks for another reading/blend!”
— Bree, Yoga Teacher
“Her readings, insights, and remedies have been transformative in this life‘s journey.”
“I’ve been working with Felicia Howe for the last four years. Her readings, insights, and remedies have been transformative in this life‘s journey. Always spot on, her intuition is powerful, compassionate, and exacting in just the right ways to support the alchemical process. Thank you for helping me turn life‘s lead into gold.”
— Laura Lopez, RH Corporate
“I just wanted to let you know how much your oils have helped me.
They give me a boost of confidence every time I wear them. The “Higher Self” blend is my favorite right now. It’s so important to me that I know a true apothecary has handled these medicinal blends. I get compliments on the blends every time I wear them, not to mention that I feel they are actually working toward what they say they are for! Healing with smells. Thank you for offering high-quality oils I can trust.”
— Seana Carrol