The
Apothecary

The Process — Most mass-produced flower essences are created through a tea infusion, where botanicals are dried and then boiled. Primrose Apothecary’s botanical sanctuary ensures the highest quality florals, grown with love and intention in my secluded garden, free from outside influences, preserving its pure energy. When harvesting flowers, I use the note-pic method with specially designed floral shears, carefully extracting the botanicals and immersing them in spring water before a meticulous distillation process. After harvesting and distillation, a rigorous process removes all plant material, leaving behind a pure essence preserved in organic brandy made from grapes distilled from our garden. Each bottle is filled, labeled, and cared for by Felicia Howe, with immense attention to detail from garden to bottle, reflecting the love and intention invested in every handcrafted essence.

The Garden — The quality care and intention that go into Primrose Apothecary’s garden and botanical sanctuary make it much more than just a garden; it is a place of profound purpose that elevates the entire community. As a gardener, you become the guardian and protector of the land, and this attentiveness extends into my work as a formulator. This deep connection with the earth translates into crafting perfect flower essence remedies with specific, heartfelt intentions.

Felicia Howe

“The incredible healing benefits of flower essences to the mind, body, and soul cannot be overstated. Through my work, I strive to share this knowledge and help others find balance and healing through nature’s gifts.”

This sparked a desire and a curiosity that led her down an immersive, decades-long path of learning to explore and reveal the healing properties of plants. While studying with Master Herbalists, she gravitated to the practice of Aromatherapy, which transported her back to her floral roots. As she mastered the ancient practices, she learned to distill essential oils and formulate therapeutic herbal products from her own garden plants and other carefully sourced botanicals. As she began to use and share her remedies with others, creating case studies and monitoring their impact, she was inspired by their powerful therapeutic benefits and positive effects. And in healing others, discovered her own healing.

Through working with essential oils and herbs, Felicia began to explore the more ethereal and mystical qualities of the plants, specifically the vibrational signatures and energetic imprints of flowers. She began to develop flower essence elixirs from flowers cultivated in her own garden, and in using them to work through her personal experiences of environmental sensitivity, loss and grief, began to appreciate their potential to provide mental and emotional healing by releasing the kind of stagnant emotional patterns and self-limiting beliefs ingrained in the greater collective. In wanting to share this healing with others, she created a hand-illustrated oracle with each card featuring a specific botanical to address a common mental and emotional condition. This became the impetus for her first book, The Flower Attunement Guidebook and Tarot, and formed the basis for her Flower Attunement readings and healing work today.

Felicia’s healing practice is housed in a cozy and private studio in a lovingly restored art deco building on Portland’s west side where she offers flower attunement readings and facials, formulates personalized flower essence elixirs and hosts monthly new moon sessions in a heartfelt commitment to help people connect to the beauty and power of flowers to find healing and self-love. 

She resides in a mountainside flower sanctuary in northeast Portland where she cultivates flowers from her own secluded garden for her flower essence elixirs and invites clients to sit quietly among the flora as part of their healing process. Her second book, Sibyl of the Flora, a deeply personal collection of forty-six floral affirmations with hand-painted botanical illustrations written as a tribute to her grandmother, will be released in June of 2024.

The Flower Essence Blog

Felicia Howe is an award-winning certified Aromatherapist, Herbalist, and licensed Esthetician, a gardener, an author and a leading visionary in her field. For media assets, an extensive biography and list of credentials, clients and press features, visit her Press page.