Work With Felicia
Nurture self-confidence, inspire authenticity, and strengthen your connection to the wisdom and healing power of nature.
professional botanical wellness practitioner, formulator, educator
My passion is helping others uncover and embody their natural essence through holistic aesthetics, creating space for both outer transformation and inner empowerment. When you feel good about your self-image, you naturally radiate positive energy. When we feel aligned with ourselves, our beauty becomes effortless, our presence more magnetic, and our confidence shines positive energy into the world.
Whether we are sharing a beauty ritual together or exploring deeper layers through flower essences, nature-based therapies, and emotional support, my mission remains the same: to nurture self-confidence, inspire authenticity, and strengthen your connection to the wisdom and healing power of nature.
For Individuals
I. Private
Consultations
Personalized botanical wellness sessions designed to support emotional clarity, stress management, creativity, and personal transformation through flower essence formulation, botanical guidance, and mindfulness-based practices.
Offerings Include:
Flower Essence Consultations
Custom Botanical Formulations
Botanical Oracle Sessions
Ritual & Mindfulness Guidance
Home & Garden
Available in person or remotely.
For Brands, Retreats & Private Groups
II. Events &
Experiences
Immersive botanical wellness experiences for private gatherings, retreats, luxury events, and community spaces. Felicia creates thoughtfully curated experiences that blend flower essences, botanical storytelling, sensory ritual, and emotional wellness into memorable and meaningful activations.
Available For
Wellness Events
Retreats
Brand Activations
Private Gatherings
Luxury Hospitality Experiences
Pop-Ups & Community Events
For Beauty & Wellness Brands
III. Consulting &
Collaborations
Strategic consulting for beauty, wellness, botanical, and lifestyle brands seeking expertise in clean beauty, botanical formulations, sensory experience design, and holistic wellness integration.
Areas of Expertise
Clean Beauty Innovation
Botanical Product Development
Flower Essence Education
Wellness Concept Development
Experiential Design
Brand Storytelling
Speaking & Educational Workshops
Official partner of NATULIQUE ® Certified Organic Beauty
Clean Beauty & Wellness
IV. Holistic
Hair Services
Specializing in precision dry cutting and customized color, Felicia Howe offers an intuitive, tailored approach to hair design for all textures and lengths—from sculpted pixie cuts to soft layers, natural curls, and dimensional blonding.
With decades of experience in editorial styling, clean beauty, and holistic hair care, each service is designed to enhance the client’s natural features while supporting the long-term health and integrity of the hair. Felicia’s approach combines technical expertise with an artistic eye, creating effortless, wearable styles that feel both refined and deeply personalized.
All color services are performed using high-performance organic and low-toxic formulas selected for their exceptional results and commitment to wellness. Specializing in luminous blondes and dimensional color, Felicia prioritizes gentle techniques that preserve softness, shine, and scalp health without compromising vibrancy or coverage.
As featured in & Notable Clients
Reviews & Testimonials
“My experience with Felicia has been life-changing. She is a truly gifted botanical healer.
Her readings and flower essence elixirs found me at a pivotal point in my life and gave me the confidence to move forward in an intentional way. I recommend her flower attunement and space clearing services to anyone feeling stuck or caught up in unhelpful emotional patterns. So worth it!!!!!!!!!“
— Pekio
“She really cares about her clients and up-leveling self-care.”
“I have been going to Felicia for custom herbal remedies, flower essence readings, and hair care for close to four years now, and I am so glad to have found her! She really cares about her clients and up-leveling self-care. Her flower essences and moon kits have been a part of my rituals, and I find they really enhance my life and the way I relate to nature.”
— B Elizabeth Bell, Novelist
“Felicia’s line of flower essences is magical.
She not only makes them by hand, using traditional methods, but they are organic and matched to your energy. I use a few drops in my tea ritual every day to support the intentions I’m moving toward in my life.”
— Mary Harju, Yoga Teacher
“I love Primrose Apothecary's flower essences.
They are effective, and you can tell a lot of heart and magic goes into these little bottles. These are available by mail, but as a Portlander, I was also able to connect easily for in person exchange. Just send a message.”
— Lily Michaud, Small Business Owner
“In reality, Felicia's space clearing was a momentous experience.
I'm writing this as a lifelong skeptic - I definitely consider myself to be open-minded, but I've never experienced a space clearing before. We have literally seen our home transform dramatically in the few weeks since the clearing. It's been brighter and cleaner and much more focused and positive energy-wise. But more so than even our home, WE walked away from the experience cleaner, calmer, and happier.”
— Ira
“I cannot say enough good things about Felicia's energy work.
Felicia was great. She lifted a lot of the darkness out of our house. We both have seen more clarity in our careers and in our personal relationships. Our home feels warmer, and personally, the energy in our apartment feels much more balanced. I would highly recommend Felicia to anyone. She's wonderful, professional, and very thoughtful.”
— Elizabeth
“Felicia made me so successful I have been so busy!!
I would like to testify that Miss Felicia Howe is totally awesome, and I truly believe her blessing of my new office space has contributed to the fact that I had to move out in 4 months! It doesn't matter what you believe in because the way she goes about the cleansing and blessing of space is very calming, respectful, and peaceful. I truly believe that your prayers and blessings helped towards my success.”
— Joanna
“Felicia is a talented herbalist who really cares about making a difference with her work.
In January 2016, I developed an itchy rash. I tried everything to get rid of it: avoiding all soaps & lotions I was previously using, hydrocortisone cream, anti-fungal creams & ointments. After a couple of weeks of using Felicia’s cream on the rash, I saw a marked improvement, and after a couple of months, the rash was completely gone. I definitely recommend trying her products or having her make a custom blend for you!”
— Mary Jo Kaczka, Tour Manager
“I LOVE Primrose Organics essential oil blends.
My long-time favorite has been The Soothing Blend. I use it on my skin and scalp with fantastic results - it smells incredible as well. I also gave some to my father, who had psoriasis. His skin cleared up within a couple of days of using this blend. It worked amazingly on him. I have tried many other oil blends, always with great results. I keep them in my car and in my purse so they are always available.”
— Jamie Bechtold, owner of The Soundbath Center Los Angeles
“I cannot wait to experience another facial with Felicia.
As soon as you enter Felicia’s space, you experience your sense of time disappearing and your senses awakened to the nurturing essence of flowers. From a flower tarot reading to the most luscious sensorial facial with custom-blended flower essence and tea to create a beautiful ritual at home, I walked away feeling beautifully elevated and grounded .Highly recommend her!”
— Anna Vasquez, Fine Jeweler
“Felicia is one of the most gifted, knowledgeable, and intuitive practitioners I have ever met.
I have seen her for flower essence readings and formulas, and she is so supportive, compassionate, and well-versed in what she does. I am always so impressed with the depth of her herbalism knowledge, her love of plants, and her affinity for helping. She is thoughtful, gentle, smart, and kind. I highly recommend Felicia and her incredible Flower Essence practice. I truly cannot say enough about it.”
— Rebecca Bierdmen, Massage Therapist
“I have used Felicia’s flower essences for almost two years now.
They are part of my daily meditation and self-care ritual. I’ve been lucky enough to see her regularly for my custom flower essence blends. I highly recommend it!”
— Julianna Valerio, Counselor
“Do yourself a favor and book an appointment with Felicia at Primrose Apothecary!
My facial exceeded my expectations; the ambiance, professionalism, and magic of her studio transported me into absolute relaxation. Felicia has also created specialized teas and tinctures to target my headaches. Thank you!”
— Kari Pero, Healthcare
“I left feeling totally renewed, my skin and spirits!”
“Felicia gave me a lovely custom facial today with essences of violet, inspired by a reading she did for me from her flower essence deck. I left feeling totally renewed, my skin and spirits! The space is gorgeous, and her services are unique, highly recommend her.”
— Julie Ruckmen, Stylist
“I just loved how beautiful the reading was.”
“I've always been drawn to herbs, and I'd love to explore flower essences/herbs more down the line. But I just loved how beautiful the reading was, and then having the essence as a reminder / further support was incredible to experience. Thank you, thank you for your work. I'll definitely be wanting to work with essences from now on- I'll reach out in a couple of weeks for another reading/blend!”
— Bree, Yoga Teacher
“Her readings, insights, and remedies have been transformative in this life‘s journey.”
“I’ve been working with Felicia Howe for the last four years. Her readings, insights, and remedies have been transformative in this life‘s journey. Always spot on, her intuition is powerful, compassionate, and exacting in just the right ways to support the alchemical process. Thank you for helping me turn life‘s lead into gold.”
— Laura Lopez, RH Corporate
Our Blog
The Primrose Journal
Botanical Almanac
New Moon Phase - Waning marks a new phase and is always in the same Sun sign of the zodiac each month. As the Moon decreases, it initiates a time for inner reflection, resting, and meditation. This is a good time for setting intentions and divination. Just as the New Moon increases moister for the earth. The New Moon can invoke emotions and hidden shadows, making this the perfect occasion to learn and discover more about ourselves under the veil.
Because we are consuming so much information and environmental stress, the botanical oracle system helps tap into the peripheral nervous system and provides a remedy for releasing emotional stagnation by blending a customized Flower Essence elixir based on what has been revealed through the subconscious level. With the synergetic qualities of each essence, they provide mental and emotional healing and give us spiritual support for our well-being, connecting to nature and instilling mindfulness.
The Sunflower flower essence supports our internal equilibrium it is ruled by the Sun and brings us Fire and passion. However, the Sunflower also has the quality of the element Water and a connection to the Moon that works harmoniously with the Sun's energy to create a balance of our inward and outward expression. The essence of the Sunflower and the Sun helps us to shine bright through authenticity, healing our perception from a place of a balanced personality building a healthy ego and strong solar plexus. Sunflowers help lift our vibration and help us let go of toxic situations that no longer serve us. Their big, bright yellow petals shine strong and confident, giving us support and increasing vitality.
The science behind their superpowers is primal. Like us, plants have organs and a sophisticated system to detect and respond to light, gravity, temperature, and physical touch receptors, sense environmental factors and relay the information through an intermediate chemical messenger response. My theory is the symbiotic connection between plants and humans' sensory systems allows for a seamless delivery system.
Each season offers a theme that corraponse with the dominant elemental nature. Within each season, we are faced with spiritual, emotional, and physiological challenges. In this Zine series, I created a simple step-by-step calendar wheel using an internal compass and the four elemental directions. Medical astrology, numerology, and tarot all infused together as an introduction for further exploration. *note for accurate moon phases, you will need a current yearly calendar.
The tarot can be related to the four seasons in a few different ways. One way to interpret the connection is through the suits of the tarot deck. The four suits, which are typically represented by wands, cups, swords, and pentacles, can be associated with the seasons. Wands can symbolize spring, representing growth, creativity, and new beginnings. Cups can relate to summer, representing emotions, relationships, and abundance. Swords can be connected to autumn, representing intellect, challenges, and transformation. And pentacles can be linked to winter, representing stability, material wealth, and grounding.
Using the Flower Attunement cards is a transformative experience for connecting the mind and body. Each card in the deck holds profound insights and offers deep healing, allowing us to release fear and embrace unconditional love. Every card revealed during a reading corresponds to a specific flower essence. These essences can be blended together based on the messages of the cards, creating a powerful remedy that can be ingested as a tincture or added to water, tea, or any beverage of your choice. Additionally, all of the essences can be added to a bath for a soothing and rejuvenating experience.