Primrose offerings
Work With Felicia
Private Consultations
Personalized botanical wellness sessions designed to support emotional clarity, stress management, creativity, and personal transformation through flower essence formulation, botanical guidance, and mindfulness-based practices.
Available in person or remotely.
Offerings May Include
Flower Essence Consultations
Custom Botanical Formulations
Botanical Oracle Sessions
Ritual & Mindfulness Guidance
Home & Garden
I.
Consulting & Collaborations
Strategic consulting for beauty, wellness, botanical, and lifestyle brands seeking expertise in clean beauty, botanical storytelling, sensory experience design, and holistic wellness integration.
With decades of experience spanning beauty, product development, sustainability, education, and botanical wellness, Felicia brings a uniquely interdisciplinary perspective to modern wellness and experiential branding.
Areas of Expertise
Clean Beauty Innovation
Botanical Product Development
Flower Essence Education
Wellness Concept Development
Experiential Design
Brand Storytelling
Speaking & Educational Workshops
II.
events & Experiences
Immersive botanical wellness experiences for private gatherings, retreats, luxury events, and community spaces.
Felicia creates thoughtfully curated experiences that blend flower essences, botanical storytelling, sensory ritual, and emotional wellness into memorable and meaningful activations.
Available For
Wellness Events
Retreats
Brand Activations
Private Gatherings
Luxury Hospitality Experiences
Pop-Ups & Community Events
III.
Holistic Hair Services
Lucas Salon Portland,OR
Specializing in precision dry cutting and customized color, Felicia Howe offers an intuitive, tailored approach to hair design for all textures and lengths—from sculpted pixie cuts to soft layers, natural curls, and dimensional blonding.
With decades of experience in editorial styling, clean beauty, and holistic hair care, each service is designed to enhance the client’s natural features while supporting the long-term health and integrity of the hair. Felicia’s approach combines technical expertise with an artistic eye, creating effortless, wearable styles that feel both refined and deeply personalized.
All color services are performed using high-performance organic and low-toxic formulas selected for their exceptional results and commitment to wellness. Specializing in luminous blondes and dimensional color, Felicia prioritizes gentle techniques that preserve softness, shine, and scalp health without compromising vibrancy or coverage.
Featuring Davines award-winning ammonia-free color technology, formulations are crafted with biodynamic botanicals, organic and fair-trade ingredients, and nourishing plant-based butters designed to minimize sensitivity while supporting the health of the hair, scalp, and overall salon experience. Rich Italian micro-pigments deliver radiant, multidimensional color with exceptional shine and longevity.
Primrose Apothecary
The Primrose philosophy
At Primrose Apothecary, beauty, wellness, and emotional well-being are viewed as deeply interconnected. Drawing on botanical traditions, flower essence therapy, clean beauty expertise, and nature-based mindfulness practices, Felicia Howe creates experiences that foster clarity, resilience, creativity, and deeper connection.
Each offering is intentionally personalized, blending practical botanical knowledge with intuitive insight to support meaningful transformation in both personal and professional spaces.
The Process
Sessions begin with guided conversation and botanical assessment tools designed to identify areas needing support, balance, or clarity. Custom flower essence blends and supportive practices are thoughtfully crafted to align with each individual’s goals and emotional landscape. Clients receive practical tools, rituals, and mindfulness practices that encourage ongoing connection, grounding, and transformation.
